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Showing posts from May, 2025

What Is an SMS API and How Does It Work?

In today’s digital world, businesses want to connect with customers quickly and effectively. To achieve this, one of the most powerful tools is  SMS API . At Guni SMS, we’re passionate about helping Australian businesses in using SMS to engage with their audience. Let us simplify it. What Is SMS API? An SMS API (Application Programming Interface) is a set of tools and protocols that allows different software applications to send and receive text messages via an SMS gateway. Think of it as a bridge between your business’s systems—like a CRM, website, or app—and a messaging service that delivers texts to your customers’ phones. How Does SMS API Work? The use of an SMS API is very simple, but there’s some clever technology behind it. Here are the stages of how it works: Choose an SMS Provider:   First, you select a reliable   SMS gateway   provider (like Guni SMS). This provider connects your application to mobile networks so that all your messages get delivered. Get an...

How to Choose the Right Bulk SMS Provider in Australia?

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  Bulk SMS  is the way to go. It’s like sending a text to thousands of people at once—perfect for promotions, reminders, or updates. But to make it work, you need an effective  SMS gateway  and a trustworthy provider. With so many options in Australia, picking the right one can feel tricky. Don’t worry!  Here’s an easy guide to assist you in selecting the ideal bulk SMS provider for your business, straight from the team at Guni SMS. 1. Make Sure Your Messages Actually Arrive The whole point of bulk SMS is getting your texts to your customers’ phones. You need a good provider with a solid SMS gateway that delivers the messages fast, every time. You need to have near-perfect delivery rates—such as 99% or better—even when you’re sending thousands of texts. At Guni SMS, we’ve built a strong SMS gateway that works smoothly with Australian networks. To find out if your messages are getting through, see if the provider provides delivery data. 2. Select a Plan...

6 powerful ways in which an SMS Gateway can improve the patient experience in the Healthcare Industry.

Healthcare service providers in Australia are working round the clock to assist patient that walks into their doors. The pandemic situation has drastically affected the Healthcare space. Since resources are being stretched, maintaining the required quality in the patient experience has been a challenge to many healthcare service providers. The Covid-19 pandemic has also impacted the way on ho people/patients wants to interact with the service providers in the Healthcare Industry. You’ll be surprised to learn that  ‘’80% of people want the option to use their smartphones to interact with their healthcare providers.’’   In fact, ‘’66% of smartphone users want to receive medical advice through digital channels instead of visiting a doctor.’’ The current processes implemented by the service providers concerning patient engagement in the healthcare space needs an overall change as per the demands and requirements of the present scenario. Text Messaging or SMS is a cost-effective to...