What Is an SMS API and How Can It Transform Your Business?
In the digital age, communication is everything. Whether you’re a startup, a platform, or an eCommerce business, staying connected with your customers is vital. While email and social media are important channels, SMS remains a standout, with open rates as high as 98%. But how do businesses send SMS messages efficiently, especially in large volumes or triggered by specific events? The answer lies in a powerful tool called an SMS API . What Is an SMS API? An SMS API (Application Programming Interface) is a software interface that allows businesses to send and receive text messages through their platforms or applications. It connects your system (CRM, app, website, or ERP) to an SMS gateway , enabling you to automate messaging without manual intervention. Think of it like a digital bridge between your business software and mobile networks. How Does an SMS API Work? Here’s a basic flow of how it works: Your system (CRM, eCommerce site, app) triggers a message—like a...